One trend that has always been true when it comes to the Internet is CHANGE. And, the past months indeed past year or so has brought allot of change when it comes to optimizing sites for search engines.
Seems like Google has morphed into something entirely different than what it once was with all its updates.
Here are a few trends that will likely affect how sites are indexed by Google in the coming year.
Gone are the days of link farming, content stuffing, keyword stuffing and other “black hat” optimization tactics that don’t actually reflect site popularity. Instead, Google is steadily working its way towards creating a more humanized ranking index that also takes a lot of its value analysis from real time social media and human user metrics of actual popularity amongst readers. Expect an increasing amount of weight given to data collected from Twitter, Facebook, and other social platforms. It will be more important for you to connect your content to each of these social platforms.
Gone too are the days of stuffing websites with keyword optimized articles. Instead, you will want to focus more on quality, relevancy, and freshness. What this means is you will want to work toward writing more high quality informational content – or quality over quantity.
You should know that mobile search is here and will only continue to grow until it completely overtakes conventional web search. Yes, this will mean adapting to the technical and practical details of this changing environment. More emphasis will need to be given to making websites more mobile friendly and designing them so that they are fully responsive not only to different PC browsers and screen sizes but also to thousands of different mobile platforms, from tablets to a whole array of smart phone types and operating systems.
Finally, unless you’ve been living under a rock, you already know that social media is becoming more important every day. In today’s web environment, you absolutely must develop your website’s social platform presence and integration as much as possible. This means you will need to develop your popularity in the social media platforms and building up a base of dedicated fans that keep coming back to and repeatedly sharing what you have to offer. Building popularity amongst many fans and other influential websites will create a domain authority for your pages that no search engine can ignore.