Getting to the top of a search engine list is of utmost importance to get a pay-off in terms of plenty of free traffic. Here are a few important tips to get to the top of the search engine and subsequently maintain the high ranking on it.
- The title should be descriptive and highlighted for sustained interest. The first words should be the keywords which are most searched by the customers.
- Keywords should be placed in headlines, first paragraph and subtitles of the content.
- Use the keywords in hyperlinks too. Search engines look for important keywords, and it helps when the name of the page you hyperlink to has the same keyword as in your hyperlink.
- Write the website content, concentrating on one keyword or keyword phrase on each page.
Use the “add your URL” link found on the search engine site. Submit your site to the major search engines: Google, Yahoo, and Bing.
Backlinks from sites that link to your site will also have a huge impact on getting you top rankings with some search engines. It is therefore worthwhile to consider reciprocal linking with complimentary sites as yours.
Search Engine Marketing—Web Site Exposure
When setting up an online business, it is essential that marketing be given due importance as in the case of any other business. This can be done very effectively by employing the latest strategy – Search Engine Marketing.
While I recommend you do your own search engine marketing, some people prefer to get an online advertising company to handle the search engine marketing campaign. A good and experienced search marketing company gets you high online exposure. With their experience, expertise and knowledge of the Internet, the search marketing company can ensure that a viable marketing campaign is put in place for the on-line business. I don’t have any specific recommendations for a search marketing company because I have never used one and personally believe them to be mostly overpriced.
After site design and hosting comes website visibility. An aggressive advertising campaign ensures a high visibility in more places for more search engines. A search marketing company will submit the site to major search engines and other sites, which rank the sites.
Once submitted the website should be maintained and monitored frequently. An updated site retains its top position on search engine and keeps up with the fast, ever-changing trends of Internet industry.