Its easy to put together a mailing list but creating one that will earn money for you is another matter altogether. Having a list of thousands of addresses is no good if the response rate to your selling efforts is so small you are not making money. Lucrative list building is based upon developing a mailing list that allows you to focus your attention on your real market – those who are most likely to buy from you. Setting up a squeeze page with a tempting free offer – something that relates to your products so you know the people who accept your offer are those who are interested in what you are selling – is a great way to begin your lucrative list building exercise.

Make the page as easy to read and navigate as possible because filling it with ads and links will distract people and they may click on the links before registering their email addresses. Keep the page small with the minimum of words so that the offer you are making is the focal point of the page – you do not want people to lose interest after reading 2 paragraphs and quit before they register. You must have an eyeball catching headline – people spend less than 5 seconds glancing at a web page before deciding if they want to spend time on it and so you need to grab their attention up front which means the heading must be one that relates to what the visitor will get from you. Keep the process of registering simple and do not ask for too much information other than the email address – make the process complicated and people will lose interest; ask too many questions and people may resent what they feel is your intrusiveness. Having a clear statement about how people can opt out later will make the decision to register easier as visitors will know they can stop hearing from you if they want to – no one likes unwanted mails; we all get too much of it.

After people register you could immediate give them the link to the download, but a better option is to use mailing software to send them an email with the link – this will allow you to confirm that the email address given is a valid one. Remember that lucrative list building means that a small list of people who are really interested in what you have to offer is better than a huge list of email addresses of people who will not respond to you.