Ready for tip #6 in learning how to “Network Like Pro”
Today’s tip is all about “Consistency & Time“.
Building a business is a marathon. IT IS NOT A SPRINT. Make a minimum commitment of 12 months. What you will accomplish in your last two months will normally exceed what you accomplish in your first ten months. Folks, that is just the way it is… Sadly, too many do NOT UNDERSTAND that simple FACT.
I submit that over time, you simply can’t sustain a profitable business if you can’t follow-up with your customers and prospects in a systematic way. Why? Because they will go elsewhere where they WILL receive personalized follow-up. If you have been operating without a system, you are LOSING MONEY every day and probably don’t even know it.
Remember, you need to get your sales message to your prospects over and over again before they will ‘hear’ the message and purchase something from you. It’s just human nature. Very few people (less than 1%) will buy something from you the first time they hear your message. It is estimated that it takes an average of seven interactions before a person ‘hears’ and is ready to pursue purchasing your product. So when you send your information and don’t get back to your prospects, they have probably moved on to something else.
What are the smartest business people doing? They are recognizing that THERE IS GOLD in the follow-up! Personalized follow-up! Potential purchasers do need sustained follow-up and many will be prepared to purchase something from you, eventually. Once they do, you can potentially have a customer for a long time, a customer who buys what you have to sell over and over again.