The new Facebook has arrived. Gone are the days where the latest updates are at the center of the page, the company info and tabs on the side and the thumbnail photos are at the top. It has grown up into the 'timeline' format. The timeline is front and center while the company info and photos lead the way. It's different and clean yet a lot of businesses don't know where to begin. Here's what a company needs to know about timeline pages.
What it won't have
The main thing that is erased is the landing page/welcome page, it was a tab that companies were able to use to direct people to the page of their choice. The landing page itself isn't deleted but the tabs are, in fact all tabs have been replaced by applications.
The about me section is one of the constants from the old page to the new one. The number of fans, company name, number of name mentions, profile photo and bio are still there. What's different is the bio length. It has a twitter-like restriction of 150 characters. If a welcome page is what you're after the about page will allow you to place a link to it.
The thumbnails are replaced by the cover photo, the cover photo is a banner on the top of the page which is separate from the profile photo. This is where a logo or symbol of the brand can be placed, the purpose of this is to get fans excited without it looking or feeling like an advertisement. When creating your banner, try to avoid pixilation by creating it to the required size 960px x 530px.
All profile images are 180 pixels by 180 pixels. This will be the icon that partners ever post so be sure it represents your brand.
What was once the job of Facebook tabs, is now in the hands of Facebook applications. This is the list of pages on this business page, up to 12 can be added but one is compulsory: the photo. The photo application is photos that will also help represent the business page. The other 11 is up to the business. The three of choice will be on the front page with the photo app with the other eight on a separate page.
Posting has never been this personal. The old model posts were for the latest updates, whereas the timeline posts are the latest updates that are connected together to tell a story. One way to do it is pinning an important post at the top of the page for a week. The second is highlighting both sections with the same video, story or picture. The third is adding company history to Facebook with milestones. This will make users feel connected to the company.
As long as the company uses each element to build the business page to their advantage, this can be a great marketing tool. It's all about strategy and creativity that will create a profit in return.