I've been creating Squidoo lenses for about a year now and are pretty easy to set up. As a bonus, they are also FREE! These pages are great for creating "targeted" content pages that link back to your main web site… giving you better search engine results and more traffic.
Here's one of my lenses: http://www.squidoo.com/gdiopportunity
Travis made this video some time ago and it still works crazy good.
The only "new" thing is that you need to add 3 modules.
(He explain modules in the video around the 8 min mark)
Here's the video link…(no opt-in or nothing)
Quite honestly, there is so much FREE material available on the Internet to help you better market your business, there is really no need to buy anything. Now, that's not to say there's some pretty good stuff available for a price… only that it's not necessary. With a little effort you can get just about anything for no cost.