A wise businessman knows that without proper marketing, it is nearly impossible to sell a product. A smart businessman also knows that in order to make it big in this era, one has to take full advantage of technology in marketing.
Marketing plays an essential role in the overall success of a particular product. A product, no matter how spectacular, won’t sell if people are not aware that such thing exists. With 1.9 billion Internet users recorded in 2011, there is no question that the World Wide Web has become one of the best venues in promoting products and services. Marketing via the Internet can really bring huge success to a business, especially if done with the help of online video marketing technology. But, what is video marketing and how does it help in selling products and services?
Video marketing is a powerful marketing tool or strategy in which businesses use videos to make their products and services visible to people. Because of the tremendous increase in Internet usage in the past couple of years, online video marketing now brings better exposure and more aggressive advertising than most traditional marketing methods.
While it’s true that a picture paints a thousand words, videos can express what words cannot clearly explain. Unlike photos or written articles, videos are very effective in explaining complicated how-to concepts and instructions. Even the most well-written articles can still confuse a customer. A well-made video, on the other hand, has the power to attract more people because they are generally friendlier and easier to use.
Video Marketing and YouTube
When people are asked the question “What is video marketing?”, YouTube almost instantly comes to mind. While it’s a known fact that YouTube is the most popular video sharing site on the Web, video marketing is not only limited to this webpage. One can choose to go further than YouTube by creating blogs and personalized websites. One great thing about online video marketing is it allows you to measure the amount of viewers you get each day. If you post an ad video on YouTube, for example, you can see the number of views at the end of the day. This is contrary to placing ads in newspapers and magazines, where it’s hard to assess how many people were able to see your ad.
Video Marketing and SEO
Every business should consider SEO video marketing in their marketing strategies. It’s no secret that you can get a video ranked very easily for very competitive keywords, but there are other available options you can use to market your video beyond that. Even though there are thousands of video sharing sites available today, it’s not really necessary to get your video ads out to each of them. Simply select the top 10 to 15 places and you’re almost assured to get a bunch of individuals viewing your ad.
If you opt to post your video on a specific website, blog, or any other video landing page, be sure to optimize them by using friendly titles, descriptions, and keywords. These things can make your video a great candidate on Google’s first few pages. According to Forrester Research, videos are 50 times more likely to receive an organic first page ranking than traditional text pages and content.
Some studies have shown that people would rather spend their time watching videos than read articles. What’s more, it has been revealed by some statistics that your website bounce rate will decrease with video clips on it. Depending on the quality of the video and the amount of time it plays, video can really hold a visitor on your website that much longer.
What is Video Marketing in a Nutshell
There are so many marketing opportunities in using videos. Video marketing tells a story in motion and allows people from all over the world to see your product. A simple Flip camcorder is all it takes to create a great ad, regardless of whether you’re a non-technical marketer who just started out with a business.