Video marketing is now considered by many as the new era marketing tool that is capable of expanding a company’s exposure to prospective customers. While some are questioning the effectiveness of such strategy, most business experts believe that in order to be successful in this age, one has to make the most out of Internet technology in marketing. But, with so many other marketing options available around, why video marketing?
With around 70 percent of all online users consuming video content every single day, there is no trace of a doubt that the online video marketplace is booming tremendously and is something that every business shouldn’t be missing out on. If you check out the latest online video viewing statistics, you will be amazed to discover that online videos have truly become every online user’s lifestyle. In fact, it is predicted that by 2013, the percentage of online users consuming videos will rise to approximately 90 percent. Aren’t these figures enough reason why video marketing must be a part of every company’s marketing agenda?
If the numbers don’t impress you, then perhaps learning the other great benefits of video marketing will make you think again.
- Video marketing is easy and almost hassle-free.
One of the major reasons why video marketing is not considered by some is because one, they think it’s hard to produce a quality video; and two, they don’t know how to actually make a video. Video marketing is something that you should not be afraid of because the truth is, videos are faster to produce compared to the majority of traditional marketing methods. A good marketing plan, a video cam, and a fast Internet connection is all that’s needed to create a video masterpiece for your business.
- Video marketing reaches out to a very large audience.
Video marketing is a global selling tool which is much like a sales agent who never gets tired of selling products and services 24/7. If you upload a video ad on YouTube, for example, the chances that your product will be viewed is higher compared to an ad placed on a newspaper. With the proper script, video hosting service, and search engine optimization, your video can go really, really far – literally.
- Video marketing is cheap, sometimes even free.
If you’re still caught up thinking that video marketing is hard, perhaps the affordability of videos can make you reconsider. When making videos to promote a product or business, you don’t necessarily have to be on the screen or ask some celebrity to be on the screen and pay for talent fee. If your budget is stretched tight, you can make very simple videos that still look professional. Sometimes, even a simple PowerPoint will suffice. It really just depends on the content and how engaging the video is. Such videos are called “screen capture” videos, wherein one doesn’t have to appear on screen and only needs a slide show to present the product and a microphone to discuss it.
Now, your question is – how much is the cost of uploading videos on the Internet? Believe it or not, aside from YouTube, there are other “free” websites that can host your video.
Some of the most popular hosting services offered online include GVO, Vimeo, Revver, Google Videos, AOL Uncut Video, MSN Soapbox, Dailymotion, MetaCafe, iFilm, Motionbox, GorillaVid, and Yahoo Videos. Simply choose the service that best suit your niche and marketing goal. These platforms will help you cut down on your marketing expenses big time.
Use video marketing now or be left behind
So, there you go – the top three reasons why video marketing should be a part of your business agenda. If you’re not using videos in your marketing projects, then now is the perfect time to consider the idea. Let’s face it, every social media platform popular to online users love videos! What is more, Google adores videos too! While your well-written articles might not get ranked much, you can easily make your videos ranked on the first few elite pages of Google. Hence, you can get the most massive and powerful exposure you can ever imagine.