The competition in sales and marketing keeps getting tougher and tougher. Aside from the growing number of players in the industry, new trends in marketing tools and innovations are also emerging at a faster pace. In the past, you only have to contend with print ads, TV or movie commercials, billboards and e-mail. Now, you have your roving billboards, promotional events, co-branding campaigns, YouTube Video Marketing, and a lot more. An enterprise that can not keep up with these innovations is more likely to be left in the dust, not only in terms of marketing initiatives but also in the bottom lines.
While giant corporations are able to get marketing experts and consultants to package their campaigns for them, small businesses are left to their own means in coming up with these initiatives. Optimizing the marketing tools available is a sensible marketing strategy that these small companies can benefit from. One of the cost-effective marketing approaches that they can look into is the YouTube Video Marketing. The influence of YouTube videos to the public can not be discounted. It has millions of viewers and users each day which you can tap to promote your product by getting them to visit your site. Tapping this tool for your marketing initiative is relatively simple, all you have to do is sign-up and create your own account and start working on your video campaigns.
Creating an account that is customized according to your needs is an important foundation of your campaign. Your profile should give your viewers a clear picture of what your site is all about. It should entice them to browse over your content and get them curious about everything else that you have to offer. YouTube has channel customization options that you can use for this purpose. You can even have nine of your top video clips prominently displayed in your profile as a teaser for your viewers.
The content of your videos is one of the most crucial elements of your campaign. Your best bet is to keep your videos short and simple. Audiences have varying attention spans, it is important for your video to have a high impact message that will keep them glued to the tube from the start. But, you wouldn’t want them to get bored mid-way so try to keep the length under 5 minutes. If you want lengthier presentations, you can break it down into shorter segments and combine it in a play list after wards. You can also link your video to your website or perhaps an article about your topic to cover the details of your presentation. If you want to create content with viral reach, then create videos that people want to share.
You tube has millions of viewers and users. Therefore, you also have millions of video competing for the views. To get your videos ahead of the pack, make sure that you utilize the tags and categories options of the site. By selecting and placing your video in certain categories, you get to narrow down the list of your viewers to your target market and increase you chances of being viewed. On top of the standard account, you may also choose from the other niche accounts of YouTube which include, the director account – for quality videos, musician account – for music videos, comedian account – for funny or hilarious videos, and the guru accounts – for information or mentoring videos from people in specialized fields. Tagging your videos and getting them into niche categories will make it easy for viewers to find your video, especially users who always do their search based on tags. A tagged video may also be linked to related searches in the side bars which can drive additional traffic to your own site.
Getting the optimum results for your marketing campaign can be difficult if you rely on the videos alone. Take advantage of the additional features of the site to get a wider reach in the market. Let e-mails, bulletins and forums work for you in driving traffic to your site. You can send e-mail messages to other users or leave messages in their profile pages to make your presence known. Posting a bulletin in your own site is another way that you can use to promote your latest videos.
The optimum advantage of YouTube Video Marketing is anchored on its potential for limitless exposure. A video that has gone viral will give you more exposure than you can ever imagine. Friends sharing videos on their sites and across social networking media can bring your products or services to any part of the globe at any time of the day.