You can reach out to virtually anyone who is connected to the internet anytime of the day without having battalions of your sales army to do the job for you. Technology and modern marketing allows you to make use of techniques like e-mail video marketing in order to send your messages out to whoever you want. Video marketing, in effect, multiplies your sales and distribution team indefinitely without draining your financial resources.
Today, companies big and small have expense lines in their marketing, advertising, and promotions budgets allocated for online marketing initiatives like video marketing. Despite online marketing and advertising budgets being only a miniscule amount as compared to traditional marketing and advertising budgets, they are able to spread marketing messages faster and more effectively. If you have not yet taken this technologically advanced approach to marketing, it’s time to rethink your marketing strategies and realize how much profits you are leaving out of your income statement.
Sending out video emails works much like sending a business representative or sales agent to your potential customers but without the manpower expense. Online marketing gurus have realized the great profits they can reap from this marketing tool. Even if you own a small online business or are simply using the internet as another distribution arm for your bricks and mortar business, you can make use of video marketing techniques to keep your bottom line looking good. There is very little investment that you need to make in using these techniques especially if you will be producing your videos yourself.
Before you can start a video marketing campaign, you first have to come up with a good video material to send. The good news is that you can come up with high quality videos with relevant and meaningful content yourself to save some money. Make sure though that you do not sacrifice quality as an excuse for economizing. A good video has to follow the basic principles of marketing. Here are some tips on how to come up with an effective email video marketing campaign:
1. Know Your Audience – you have to know who you are talking to so that you can produce your video with the elements that appeal to your target audience. Knowing your audience does not stop with basic demographic information like age, gender, and marital status. Beyond information that you can easily find in public records, you have to know how your target audience reacts to particular issues and messages, how they use their internet access and online tools, and how they purchase goods and services online. You also have to know when and how best to reach your audience so that they are more responsive to your e-mail video marketing message.
2. Craft a Creative Message – whatever message your video conveys to your audience has to be consistent with what you are offering and what your business stands for. Your message should be crafted creatively in the language that your audience speaks and understands. A carefully produced one-minute video can send your message across just as loudly, or even louder, than a thirty-minute video with loopy conversations and dialogue. Take the time to plan your communications by asking yourself: What exactly do you want to say and what exactly do you want your audience to do after getting your message? And then, find the best way to communicate your message to motivate your audience to do what you want. The more direct your communication is, the easier it will be understood by your audience. Being direct, however, does not necessarily mean boring.
3. Keep Your Prospect Bank Active – without a database that is filled with active prospects, you will run out of people to sell to. Your prospect bank should be managed and kept up-to-date so that you do not run out of people to send your e-mail video marketing messages to. You can also use your prospect bank strategically by email blasting people of particular profiles for your specific marketing messages. Online marketing campaigns that focus on lead generation can help keep email addresses pouring into your prospect bank. Find a way to put all your marketing campaigns and techniques together in an integrated marketing communications plan with one component complementing the other. This integrated marketing communications plan will ensure that there is continuity and cohesiveness in your overall marketing message.