If you already pursue search engine marketing and are successful with your seo campaigns then you know the rewards in terms of traffic and revenue if you are doing it well. The internet is a great place for advertising your web site.
You need to use seo to catapult your website up the rankings. You may also place advertisements on other folk's sites and use social media sites to engage with your customers. And why would you not as they spend a serious period of time on a social and business level navigating sites like Twitter & Face Book.
Many web sites now display videos on their pages. This is a good way of individualizing your message and as the majority of the internet population spends some part of their date on You Tube it's sensible to include a video marketing system as an element of your web marketing promotions.
You may not be aware that the Net is primarily made from video content. You Tube is the 3rd largest site in the world in terms of traffic. It get's thousands of hours of photographs uploaded every minute. In a few years according to Cisco Systems the web will consist of 90% video content.
Video marketing consists of more than sticking a You Tube video on your site. The public basically use You Tube like a search site. They type in things like car repair Boston, and the best optimized video comes up first. Also in Google for the same search phrase a video listing on You Tube or another video sharing site like Vimeo or Metacafe can display next to the web results.
There is more then to video marketing than merely 101 marketing basics. You can actually optimise your video so it turns up in the organic search results. What a bonus. That implies you may have multiple properties on the web. This is a good way to brand your business. If more people see your message you may obviously achieve extra exposure that can change into more leads and customers.
The action to take when you're uploading a video to You Tube and other sharing sites is to utilize your keywords for the title of the video. Don't use your company name 1st in the title. Use this : Car Repair Boston : J'T's Fender Bender Repairs.
Bonus Tip: If you really want your videos to surge to the top of Google build some back links to them.