There are hundreds, or even thousands of websites and ezine articles about list building secrets and while some may be of value, most are usually junk or relate to specific products and may not be of any use to you. To help you get going here are some list building secrets that can be the foundation of more advanced techniques you will pick up as you go along.
Begin by forgetting everything you have ever heard about the importance of building huge lists – there is nothing to be gained by having a list of 10,000 email addresses if 9,900 of them will never buy from you. However, a smaller list of say 500 names, the majority of whom are potential customers is something of much greater value – you will know for certain what your market is and can develop better strategies to sell to it.
A great way to build up our mailing list is to add a squeeze page to your site where a free download relating to your products is available to those who register with their email addresses. Once you have email addresses, make sure that you regularly send them content of quality that addresses their interests so that they are constantly reminded that you exist and that they can buy from you because you are as reliable and your products are of the same high quality as your communications with them. Once people start trusting you, you can ask them for references and while few will reply, those who do will be giving you addresses of those who are like them and will be interested in what you have to offer and the fact that you are communicating with the new customer through a reference means that trust has already been established with your new contact. And do not stop with email addresses – discretely ask for more information to build up customer profiles; but ensure that you are not seen as being nosy as this could lead to your motives being questioned. Opinion polls and surveys are great tools to get customer information without seeming to be prying.
Check out what your competitors are doing by joining their mailing lists under a different email address – it’s a great way to learn their list building secrets. The most important of list building secrets is that it is not the size of your list that is important, it is how you use it to build up your business that matters.