Network marketing leads are the life’s blood of the network marketer. Without a steady supply of leads coming in, soon the whole marketing campaign will start collection cobwebs and dry up into online, thin air.
Most, newer to the game will buy their leads from lead companies. The lead companies are making a very good profit these days, yet most leads that are furnished by them are used and almost worthless. Reselling lead sheets is a very common practice.
If you want something done right, you better do it yourself. This does not mean you have to brainstorm and invent the system for good lead generation from scratch. The nice them about the network marketing on the Internet is, nothing is really a secret. Success can be duplicated and can work like charm. List building is one of the best methods that network marketers can use to generate very solid leads that can convert as sign-ups to a network marketer’s downline.
1. Subscribe to a good auto responder service. This automates the task of sending out email messages on a regular time table, to many subscribers.
2. Find a good product that is informative and related to your company’s products or services. This could be an e-ezine, e-book or a series of informational reports to be emailed through the auto responder, over several days, weeks or months.
People, who have signed up through your opt-in form, will not know you in the beginning. After receiving a few informative messages, etc. from you; trust begins to be established. A relationship of trust is made in time. When trust is established, the prospect will be more receptive to your advice and suggestions.
Most of the information you send that is related to your market can be found for free at article directory sites. Do not use these. Although, the are free, they all will contain a back-link to someone else’s advertising campaign. This is counter productive to your goal.
Your best bet is to write your own copy. By using your own personal touch in the informational messages that your auto responder is sending to your leads, you are letting them get to know you. This is powerful and goes toward establishing trust.
3. Over time, your relationship will progress with everyone on your email list of subscribers. You become a trusted friend and expert in your field, providing them with good advice and information. Along with this invaluable information you are sending out, you are also providing incentives for them to join your downline.
By dropping in little tidbits about someone in your downline, Joan Smith getting a bonus check of $1,250.00 USD, for reaching a quarterly goal, or your whole network team just getting back from the company’s four day Winners Circle Tropical Cruise, that was all expense paid trip; you are whetting the prospects appetite.
In conclusion, generating network marketing leads is setting up your squeeze page on your website to capture leads. You provide your visitors with the opt-in form, so they can get more valuable information from you. List building is the best way to get those hot leads that subscribe to your list then you can convert those prospects into your downline to build your business into a network empire.