If you run a small business, you may find that the world of blogging is a place that you want to be a part of. Blogging is a great way to get the word out to consumers about your product or service, and it can even be useful for inspiring employee loyalty and helping you keep your workers at peak morale.
A blog is short for weblog, which simply means a series of online posts presented in reverse chronological order. That’s all! Most blogs are text, but there are also photo blogs and video blogs.
Blogging for business owners has a lot in common with all other types of blogging, but it has its own unique pitfalls and strengths. The key to having a successful blog as a business owner is keeping your goals clear and concrete at every step of your blogging adventure. It can be all to easy to get sidetracked, especially if you are just learning about the exciting possibilities of blogging technology. But if you want your blog to succeed you need to stay focused. Write up a plan for how often you will update, how you will promote your blog and retain readers, whether you will feature photographs or video, and other aspects of your blog, and then stick to it with the same kind of determination that you used when you built your company.
There are a few technical things you’ll need to understand if you are setting up a blog.
- You will need a platform
A blogging platform is the computer software program that allows you to write posts and to update your blog. Your platform is also what you use to design the look of your blog, from color scheme to font size.
- You will need a web host
The web host is sort of like the virtual file cabinet where your blog is stored. Your computer communicates with the host when you upload or edit a post.
- You will need a domain.
The domain is the online address of your blog, and usually ends in ‘dot com’.
If you are looking for a way to take your business to the next level, you should consider starting a blog.