Blogs are not only good for sharing information with friends and family, but are excellent for people who want to advertise their products. A blog should be started the right way to ensure that it does what you want to do… An excellent marketing blog is the one that is able to reach the people it is designed for.
Select and Register Your Domain Name is your first step toward blogging success. It's best to keep it as short as possible and relevant to the topic of your blog. Once you have a domain name, you will next need to find a good hosting provider for your blog.
If you are starting a blog for your business or to make money, steer clear of the free blogging platforms. Those are fine for personal blogs, but should never be used for a business (other than creating a feeder blog to your main blog).
I recommend the WordPress blog platform hosted on a reputable cPanel hosting company such as Global Virtual Opportunities. They have some pretty simple tools for installing your blog and setting up your first template. This makes it very easy for even beginners to create their own blog pages. Once you've installed your blog, simply choose a theme and color scheme to get you started. This can always be changed later, so don't worry about getting it perfect right now.
The next step in starting a blog after choosing the theme and color is customizing your blog making the page more personal by adding pictures, interests, name and any other features they feel will make it personalized. This will where you get the chance to create what you want. You can add comment boxes, photo galleries, a members section as well as guestbooks to make the page more interesting. These features are generally included in the available templates or can be added by using what is called "plug-ins". You might want to take a look at other professional blog pages to get ideas on how they are making their blog page more interesting.
After all that has been done, it is important to test the layout of the blog by posting a few entries and seeing how they look. Changes to the template can be made including font size, color and any other features you may want. The background colors can also be changed as well as the arrangement of the features that are already on the blog page. When you are satisfied with the layout, you can then start posting blog articles and creating a readers base.
You need to employ keyword search tools so that you can publish content that is optimized for the search engines. You can learn more about these tools in the keyword research section of this blog.
To know how you are progressing, you will need to have a statistics mechanism installed on your blog. You can get some valuable information from the AWSTATS program installed in your hosing cPanel, but you should also install Google analytics and set up a Google Webmaster Tools account for sitemaps and other important information. This will make the work of crawlers easier as they index your blog.
You need to activate your blog by posting constantly. Posting 3 to 5 times a week is ideal, but you should at least post once a week. You also need to spend time building links from other websites to your blog.
There are many other tips but with the above basics, you will not go wrong with marketing blogs.