Creating An Article Marketing Campaign
Creating an article marketing campaign is not hard, if you go about it in a systematic way. This means that you have to plan out your campaign carefully and not just post articles in a random or disorganized way so that readers soon forget about them.
If it is done systematically, article marketing is a very powerful and cost effective marketing tool. What kind of writer are you – will you be able to write in way that interests people and ensure the article offers them some value? If you have reasonable writing skills, you can do our own writing, but if not its better to pay a professional writer to do it for you since a badly written article will imply that the product it is talking about is of the same quality.
Whether you are writing yourself or hire a writer, you need to have a supply of ready to use articles at your disposal – if they are written in a rush only when you need to post, the quality will suffer. Decide on how you will focus your articles and stick to that because posting articles on different aspects of the product at random will never have the kind of impact and reader retention you are looking for. Spend time getting an understanding of how the market perceives the aspect of our product that you will be writing about so that you can modify your focus to enhance the positive impressions and counter the negative ones. Because of the tight focus of your article marketing campaign, your articles must follow a logical sequence so that the reader continues to feel that his knowledge of the product in increasing and he is getting value from what he reads – something that will increase the retention value of the articles.
A good way of getting this result is by looking for common question that are asked about the product and answering them in a way that emphasizes product value. Remember that article marketing is not selling – you are not going to succeed is you try and directly sell your products in your articles. Keep what you write informative and of interest to the readers – an article marketing campaign is all about getting people interested in the product, not about the fact that you sell it. But you are not writing articles for charity, so you can simply mention that you are selling the product or if the format permits, put in a line or two about yourself as the writer, inviting people who want to know more to contact you.
Your first few articles may not produce dramatic results so be patient, but if interest in your product does not increase after a couple of weeks you should change the focus of your article marketing campaign.
