If you are not familiar with how well ezine ads can be, then you are in the right place to find out. There's absolutely no doubt about the quality of visitors that you can generate through this method. This method uses a principle that is prevalent in other methods, leveraging, but it still does it in a unique way. Any time you run advertising, you must ensure you know what you are doing. So obviously your ads will have a better conversion rate if you attend to that fact. The following article talks about three factors that will help you get the most out of your ezine solo ad.
First things first, you need to have a great subject line if you want to have good open rates for your solo ad. No getting around the fact that the subject for your email has to command and compel action. Regardless of what you publish on the net, it all starts with initial contact which is subject line or a headline. It will take extra work on your part, but having the knowledge and ability to craft subject lines will also help you write better ads.
Your aim with running a solo ad is to generate targeted traffic, but you shouldn't use a solo ad to sell, but only to get visitors. We always think it is best to give people a really killer report in exchange for being able to email them. This part is not about telling you how to market, though, and we are talking about the method more than anything else.
How ambitious you want to be with your ad is not our business, and remember you can always test your ad. Make sure your marketing is all in place and that you know what you are doing with the traffic.
Test, test and test some more to know which ad works such as creating three ads and send each of them out to find the high converting one. This strategy is what the professionals have always done, and there is no room to argue about it. Testing will give you a clear idea as to what works, and once you find a winning ad, dump the others and focus on what's giving you results. Even if you have a huge market or list, you can break it up and run separate ads for testing. Think about testing just your headline, and that will make anything you write more powerful. We have only hit the most important highlights today, but you should have some idea about how they can be used in what you do. Diversity in your marketing should be an ongoing business goal because there is too much for any one business plus it is always there to be used.
Remember that the web is a highly dynamic environment, and lots of people have lost their main source of income overnight due to forces beyond their control. This is a lot of common sense, but still there are people who do not take this seriously about having multiple marketing streams happening. There are too many very real dangers in IM, and they all have to do with the fluid nature of it as well as all the other people vying for your business share. If you have an online business, you need to attract visitors who are interested in your products. So when you leverage ezine solo ads, you get much more than traffic, you get traffic that converts. When you create an effective ad and put it in a targeted ezine, you've got a winning formula. When you've figured out how to do this, there's no limit to what you can achieve. It's not that hard to find reasonable ezines in which to advertise, which means a high profit margin. You have no excuse not to move forward now. Start writing an ezine solo ad and see what happens.