If you are planning on jumpstarting your very own viral marketing campaign, you will require some effective viral marketing ideas for it to become a hit. Your ideas can be considered as the most vital element in any viral marketing campaign because its ability to charm people will be the basis of well it fares. Thus you have to be careful and insightful when planning your campaign since there is only a little that you can do once you have released it. Here are several established viral marketing ideas that you may want to consider.
An important thing that you have to remember when thinking about viral marketing ideas is that you always need to engage with your viewers. One method to do this is by starting an interactive contest. Basically what you need to do is to ask people to send in a photo or a video of them that corresponds to a specific theme. The theme must be relevant to the product or brand that you intend to promote. The contest will also require you to reward the winners with a prize, so that it will certainly attract people to join it.
Another effective viral marketing idea that is worth considering is a referral system that provides incentives. This is still in line with the idea of engaging with your audience. This idea is similar to what cloud storage service Dropbox is offering to people wherein they reward people who refer the service to others an additional free storage space as well as the friend who signs up. This may not be suitable to all kinds of business, especially if it deals with physical products or services. One thing that you can do instead is to offer digital good like exclusive videos, software, or e-books as a reward for referring. The important thing is that the incentive is good enough that it will really encourage people to refer their friends.
Making ?how-to? videos is the last example of effective viral marketing ideas. The videos must be something that is relevant to the product or service that you are trying to promote. What is essential is that you can be of assistance to people who are looking for detailed information about how to do something. You can also make teaser ?how-to? videos that link to your website, helping you improve traffic to your site or even increase your mailing list.