Okay, you've got signed up for the network marketing program that you want to promote and you want to get started selling your products. You've got your ad prepared and you're ready to post it to your blog and other resources. But is there anything else that you might have forgotten to prepare? Maybe none. How about your landing pages? Are they all set for your business?
Landing pages are simply web pages where visitors are directed to whenever they click a result in a web search or whenever they click a web ad. For network marketing, landing pages would refer to the web page where you, as an IBO, would want your potential customer to be directed after clicking your ad. Landing pages are, at most times, nothing really different from other web pages in a particular website, especially if the said website is an e-commerce site. Some online marketers would use the homepage of their websites as the landing page for their ads. Are these marketers making a big mistake? Or should you follow their method in creating landing pages for their ads?
Well, you can always follow what most online marketers do, directing their potential customers to the homepages of their websites. But if you want to achieve something more from your online business, and if you want to earn a lot of profits, you better create a special landing page for your web ads. Why?
Other web pages may just not be enough.
Many people make the mistake of making their website's homepage as the landing page for their ads. The same is true for those who make use of other pages like a "contact us" page or a product page. Homepages are often designed to serve multiple users and contains a lot of links to other pages or to other websites. The same is with the other two pages mentioned. If you want to be successful in an affiliate program, we're sure that you don't want your landing page to cater to the needs of various people, most of which may not be really interested with your product.
When choosing a landing page, you must always have the customer directed into that page in mind. Therefore, your landing page must be relevant to the keywords and the contents you placed on your ad. It is also important that the landing page can induce your visitor to take action—that is to purchase your product or at least provide leads for potential customers.
You probably joined a network marketing program with the intent to gain more profit. But if you get into an network marketing program without actually having a landing page, you'll end up get less in return. So if you still don't have a landing page for your ads, you better start creating one now. And don't get us wrong; it isn't enough for you to have just a landing page—it should be a great landing page!