Here is an important concept to understand if you wish to experience more success with you on-line venture.

It’s called Market Leadership

In this first video, Ed Dale gives a few examples of how Google works in the way it ranks sites. Understanding how this works is crucial to understanding how to be a leader in your market. As has already been covered in The Challenge previously, the creation of our link network can add to our authority with Google, adding to that Ed introduces the concept of the relevancy of news and content that is on sites that Google is now paying far more attention to.

In this second video, Ed defines the concept of Market Leadership as a step by step process. It’s a long term process that requires a level of consistency, but done correctly places you firmly as one of the leaders of your market. Ed also discusses the use of various online platforms such as Twitter and Facebook as part of your Market Leadership process, not money making activities as some people claim they are.

Thanks to Ed Dale and The Challenge