With the growth of the internet and technology, videos have increasingly become a more powerful tool in getting more leads and growing one’s business.
It’s quite common for me when asking my leads how they found me on the Internet, they tell me they watched one or more of my videos.
Not long ago, it was article marketing. Then came the paid advertising era of PPC and PPV. Today, we have Video Marketing.
What is video marketing?
Video marketing is the art of using videos to market and grow your business. This could be in the form of using videos for getting leads, building traffic or selling a video product.
Video marketing is great because it has the ability to grow virally. Viral marketing as in it spreads as fast and as widely as a biological virus, but in the marketing sense. This can help you reach a wide audience in a short amount of time and at a low cost.
People love watching videos, so much more because you can incorporate visual and audio elements which can excite emotions and make content interesting. E-books are so yesterday and have a hard time keeping up with videos which have been getting better and better.
The commercialization of video editing tools (I am currently using Pinnacle Studio 14) and ease of sharing videos via video sharing sites such as YouTube has made the growth of the video industry explode rapidly.
I will explore more about using Easy Video Producer and YouTube – The world’s largest video sharing site in a later post.
Currently, it doesn’t matter if you are a small time marketer or a corporate giant, you stand lots of gain through leveraging on videos to grow your business.
You can easily create and host 5 video’s with GVO’s new low cost package HostThenProfit.