When you begin marketing on your site, where do you start? You know you can't compete with some of the large companies on the net. Niche marketing is much more effective. Here is some information on choosing a niche.
Analyze what you are selling or what you want to sell. It should be in an area that you know a lot about. It may have wide appeal, but think of those it appeals to most. For example, does your product appeal to musicians? That's a pretty wide market. Now narrow it down. Who is most likely to be interested, singers or instrumentalists? From there you might want or need to narrow it even further. For example, your product might appeal to musicians of a certain age, or musicians who favor a certain kind of music or even a particular singer.
After narrowing it down as far as you can, think of appropriate keywords. Check with Google to see how many sites come up using these keywords. Next use a site that tracks keyword usage (such as Word Tracker or Marketing Samurai) to see if there are plenty of users looking for that information. If there are enough potential customers and the competition is low, you may have found your niche.
After you have chosen your niche, try to use it in your website title. This can help your website ranking. Another tool for choosing a niche is to study the competition and find out how to make your site unique.
Choosing a niche will help your website stand out. Find one with plenty of potential customers and little competition and you have a very good chance of watching your business grow.